A week ago, the British House of Commons asked Facebook CEO Mark Zuckerberg to fly to London and face questions about the way that the company handles private user data. Facebook just sent a letter back last night. Zuck's response? Thanks, but no thanks. We'll send a lackey.
But British lawmakers aren't giving up. They have even offered some helpful alternatives to Zuckerberg coming in person. Maybe Zuck can utilise 21st century technology and testify by live video link, the Brits have said. Now, why didn't Zuck think of that?
The original letter from the UK on March 20 was addressed directly to Mark Zuckerberg and asked for a "senior Facebook executive" to answer for the company's massive breach of trust.
"Given your commitment at the start of the New Year to 'fixing' Facebook, I hope that this representative [to testify] will be you," last week's letter from a member of the British Parliament said.
But Facebook won't be sending Zuckerberg. At least not voluntarily.
"Mr Zuckerberg has personally asked one of his deputies to make themselves available to give evidence in person to the Committee," yesterday's letter from Facebook reads.
Instead of Zuckerberg, the company is offering up Mike Schroepfer, Facebook's chief technology officer, and Chris Cox, Facebook's chief product officer.
But the Brits aren't having it. In fact, they said that the letter they got back was a bit confusing.
"We would still like to hear from Mr Zuckerberg as well," Damian Collins, the author of the original letter from the British House of Commons, said yesterday.
"We will seek to clarify with Facebook whether he is available to give evidence or not as that wasn't clear from our correspondence and if he is available to give evidence then we will be happy to do that either in person or by video link," he continued.
The majesty of Parliament: the DCMS interview someone via videolink - see cheap laptop on witness desk pic.twitter.com/Lw9EQHLyXN
— Sam Coates Times (@SamCoatesTimes) March 21, 2018
It was revealed earlier this month that Cambridge Analytica obtained the Facebook user data of over 50 million people and used that to influence the 2016 US presidential election in favour of Donald Trump. But Britain is more concerned with the way that Facebook has influenced its own political situation, including with Brexit. UK authorities obtained a warrant and raided Cambridge Analytica's office in London on Friday.
Facebook's new letter also laid out a six-point explanation for what Facebook is doing during their ongoing crisis, one of which is to "encourage people to manage the apps they use", which sure sounds like blaming users rather than addressing the fact that Facebook mishandled its own data.
The six points in the letter from Facebook:
1. Review our platform. We will investigate all apps that had access to large amounts of information before we changed our platform in 2014 to reduce data access, and we will conduct a full audit of any app with suspicious activity. If we find developers that misused personally identifiable information, we will ban them from our platform.
2. Tell people about data misuse. We will tell people affected by apps that have misused their data. This includes building a way for people to know if their data might have been accessed via "thisisyourdigitallife." Moving forward, if we remove an app for misusing data, we will tell everyone who used it.
3. Turn off access for unused apps. If someone hasn't used an app within the last three months, we will turn off the app's access to their information.
4. Restrict Facebook Login data. We are changing Login, so that in the next version, we will reduce the data that an app can request without app review to include only name, profile photo and email address. Requesting any other data will require our approval.
5. Encourage people to manage the apps they use. We already show people what apps their accounts are connected to and control what data they have permitted those apps to use. Going forward, we're going to make these choices more prominent and easier to manage.
6. Reward people who find vulnerabilities. In the coming weeks we will expand Facebook's bug bounty program so that people can also report to us if they find misuses of data by app developers.
That all sounds well and good, but it sure was silly of Zuck not to think of testifying by video link. I'll bet he's very thankful to British lawmakers for suggesting such an easy fix. Now we just need to see if the Facebook CEO takes them up on it.