Lunch Time Deals: Save $400 On The Sony X7000E 65-inch 4K UHD HDR Smart LED LCD TV

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That's a lot of acronyms, and this is a lot of telly.

When you're buying your lunch today, you might want to take a moment and spend a little more. Gizmodo's Lunch Time Deals posts point out any particularly good bargains for Aussie bargain hunters around the 'net. Today is a sweet deal on a 65 incher from Sony for $1696 - that's $400 off.

The image quality in this range is largely driven by Sony's 4K X-Reality PRO - some of Sony's most advanced tech - which can upscale HD or low-resolution images using a sophisticated algorithm that make the images look more life-like in real-time. It's a clever piece of engineering that makes images pop without leaving them looking unnatural.

Specifications-wise it has exactly what you'd expect from Sony – good overall sound, USB recording, excellent colour and it's also a great option for PS4 Pro owners who can take full advantage of its HDR compatibility. From a connectivity point of view, you’re looking at 3 HDMI Ports, 3 USB Ports and if you’re interested in watching YouTube and NETFLIX straight from your TV, they're both just one-button away.

The $11696 price tag is available through JB Hi-Fi for the next 14 days - click here for more info.

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