What If Star Wars Merchandise Was Sold Like High Fashion?

What If Star Wars Merchandise Was Sold Like High Fashion?
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A few weeks ago, Columbia Sportswear announced a high-end, limited edition line of jackets based on The Empire Strikes Back. They sold out instantly. But we got our hands on one and had a question: What would it look like if this jacket, and all Star Wars merchandise, was sold like it was high fashion?

Image: Lucasfilm

The answer, well, is this highly embarrassing video I hope you enjoy:

I’m never going to live this down, am I? [Ed’s note: You most certainly are not. — Rob]

Thanks to Columbia for providing Gizmodo with the jacket for this video.