Can We Talk About Kickstarter's New Squishy, Pudgy Blob?

Kickstarter revealed the Amorphous Blob responsible for eating its old logo eight days ago. Eight! And hardly anybody has noticed.

Image: Kickstarter/Gizmodo

The Globby Thing, dark greenish-blue and oozy, was created by New York design studio Order and type designer Jesse Ragan, and it has perched atop the crowdfunding site for more than a week, seemingly overlooked by Kickstarter's millions of users and noticed only by design and branding blogs. It's squishy and pudgy and surely designed to enhance the overall Kickstarter fundraising experience.

Where a curvy neon "K" once proudly stood, in stubborn defiance of most minimalist corporate tech logos, there now slumps a fully satiated goop monster, apparently frightening no one. The semiliquid blob seems very much pleased with itself, but it faces one digestive challenge: Inside, the mass is supported by the skeleton letterforms of Kickstarter's old logo design.

Whether this blob is responsible for gobbling up the company's missing executives remains unclear.

Image: Kickstarter



    I think you have answered your own questions. Noone has noticed or cared. The marketing blogs that have should use that one fact to highlight that the change had been a failure from a marketing perspective.

    I noticed. At first I thought there was a problem of some kind, why would you use an unreadable oddly coloured blob. then I thought perhaps it was for halloween or something.

    Whatever way you look at it. It is a fail.

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