Subscription services are all the rage these days. Netflix, Spotify, Porsche... wait, what?
Porsche Passport is a bespoke service for the Atlanta area — sorry, Australia — that lets its obviously very well-heeled subscribers jump between different Porsche models depending on their activity, or mood, or the weather outside, or whatever: "Think of us as your personal concierge service. Tell us about your needs and we will match them with the perfect ride. Road trip? Special date night? We've got you covered."
'Launch' subscribers pay a flat $US2000 per month to have the choice of Porsche's most popular models, with access to the Cayman and Boxster sports cars and the Macan and Cayenne SUVs whenever they want. The cars are booked through an app and delivered by Porsche Atlanta service staff to wherever the driver wants. If you're holding out for a top-spec 911, though, you'll have to stump up another $US1000 a month — that's only in the $US3000 'Accelerate' package which also includes the four-door Panamera superhearse.
There are undoubtedly appeals to subscription services for cars, like Holden's Maven program, like no servicing, no insurance, no roadside assistance fees — all you pay with Porsche Passport is the petrol. After that utterly wallet-emptying monthly subscription cost, of course. Certainly beats the $12 I pay for Spotify...
Would you pay $US3000 a month to drive a bunch of different Porsches whenever you wanted? [Porsche Passport]