Bloomberg just published an enlightening update on the never-ending saga of iPhone X delays. The report claims that Apple "quietly told suppliers they could reduce the accuracy of the [iPhone X] face-recognition technology to make it easier to manufacture". We don't yet know how much worse it will be, but the claim that Apple is skimping on quality in order to meet customer demand is a bit of a bombshell.
All images: Apple
In recent weeks, it's hardly been a secret that Apple is having trouble manufacturing enough iPhone X units, each of which will sell for at least $1579. The face-recognition feature was often cited as the reason, due to the new technology required to make it work. And the fact that it's an all-new feature is super relevant in this case. Apple's vision for how Face ID will work is super ambitious and relies on highly sophisticated components that have never been assembled in a package this small before. Bloomberg describes the difficult bits, namely the dot projector, in detail:
The dot projector is at the heart of Apple's production problems. … The dot projector uses something called a vertical cavity surface-emitting laser, or VCSEL. The laser beams light through a lens known as a wafer-level optic, which focuses it into the 30,000 points of infra-red light projected onto the user's face. The laser is made of gallium arsenide, a semiconductor material, and the lens is constructed of glass; both are fragile and easily broken. Precision is key. If the microscopic components are off by even several microns, a fraction of a hair's breadth, the technology might not work properly…
As Jony Ive explained on stage at a New Yorker event earlier this month, Apple has been working on the Face ID technology for five years. The original prototype, he said, was about the size of a shoe box, and now, the company is trying to squeeze that same technology into a space on the iPhone X that's no larger than a few toothpicks. The Microsoft Kinect, Bloomberg reports, is the only other piece of mass-produced hardware that uses similar technology, and that device is much closer to the size of a shoe box than an iPhone.
Initially, Apple claimed that Face ID will only fail once in every million attempts, a huge leap from the one-in-50,000 fail rate of TouchID. So even if the manufacturing tweaks bring the FaceID fail rate down to, say, one-in-900,000, it's still a huge improvement.
However, that doesn't help Apple save face if the company still can't keep up with demand for the iPhone X. Ming-Chi Kuo, a dependable Apple analyst from KGI Securities, predicted last week that only two to three million iPhone X units would be available for the device's November 3 launch. Kuo had originally said that 40 million iPhone X units would be available for the holiday season. It isn't hard to imagine a scenario in which Apple only has half as many iPhone X units as it was supposed to this year.
Cynical readers may be thinking, "Boo hoo, not every precious fanboy gets to buy an overpriced, big-screen Apple phone the day the dumb things hit stores." This sentiment is probably correct. Some people who want to buy an iPhone X in a few days will not be able to do so. This is not, however, a new phenomenon for Apple. Just last year, the company announced at the very last minute that its all-new iPhone 7 Plus would not be available for in-store purchase on launch day and that the all-new jet black iPhone 7 would be in very short supply. And you know what? The world still turned.
I already knew what was going to happen before the iPhone event started. Apple was going announce this new phone I'd reported on for months, and it was going to feature all the cool new stuff I'd read about for months. And for every time I said, 'Oh wow that's cool,' during the big reveal, Apple would gently extract a one hundred dollar note from my pocket. I said, 'Oh wow that's cool,' 10 times during the event, and do you know what that means? I'm buying the iPhone X next month.
If you're one of those precious Apple fans pining for the iPhone X, you can try to preorder one at 6:01PM AEDT on October 27. Try the Apple website, try your carrier's website, and ask your friends to do the same. If all else fails, you can try waiting in line on launch day. It's an iPhone tradition! Apple says it will have units available for in-store purchases in over 55 countries. You might just get lucky.
If you don't win the privilege of dropping a grand on an iPhone X next week, no sweat. Apple will gladly sell you an iPhone 8 for a few hundred dollars less.
Apple sent us the following response after we asked for comment on the Bloomberg story:
Customer excitement for iPhone X and Face ID has been incredible, and we can't wait for customers to get their hands on it starting Friday, November 3. Face ID is a powerful and secure authentication system that's incredibly easy and intuitive to use. The quality and accuracy of Face ID haven't changed. It continues to be 1 in a million probability of a random person unlocking your iPhone with Face ID.
Bloomberg's claim that Apple has reduced the accuracy spec for Face ID is completely false and we expect Face ID to be the new gold standard for facial authentication.