“We support marriage equality and believe all Australians deserve the freedom to marry the person they love, and to have their relationships recognised with the same dignity and legal protections as their neighbours, friends, and family.”
This is Apple’s official stance on the marriage equality issue – and it doesn’t exactly come as a surprise.
Nope, this isn’t a bandwagoning move from Apple, looking to be handed a cookie for displaying basic human decency. The open support started years ago.
Back in June 2015, Apple CEO Tim Cook shared his support for the US legalising gay marriage, telling Twitter followers that the day “marks a victory for equality, perseverance and love.”
The official statement from Apple reflected this, as well.
Cook says he felt a “tremendous responsibility” to publicly come out, and in this interview with The Late Show’s Stephen Colbert he explains that “it became so clear to me that kids were getting bullied in school, kids were getting basically discriminated against, kids were even being disclaimed by their own parents and that I needed to do something.”
The whole company got involved in the San Francisco pride rally, too.
Happy #Pride2017 to all our employees, their families and customers around the world! Today we’re showing #applepride in SF, NYC and Toronto pic.twitter.com/ngM48Fy0Ws
— Tim Cook (@tim_cook) June 25, 2017
Following the US legalisation of gay marriage, Cook used words from Apple’s famous “Think Different” campaign titled “The Crazy Ones” where only “the people who are crazy enough to think they can change the world are the ones who do”
“The people who are crazy enough to think they can change the world are the ones who do.”
— Tim Cook (@tim_cook) June 26, 2015
Today marks a victory for equality, perseverance and love.
— Tim Cook (@tim_cook) June 26, 2015
Closer to home, in June 2016 Apple joined the 647 corporations officially supporting marriage equality, popping their logo up on the Australian Marriage Equality page.
With the postal vote underway from tomorrow, corporations and individuals are throwing their support behind marriage equality.
Check this out:
Bravo, r/Australia.
[referenced url=”https://gizmodo.com.au/2012/01/microsoft-legalise-same-sex-marriage/” thumb=”https://cache.gawkerassets.com/assets/images/4/2012/01/9b4909ccf26990b530869ee3c761da2e.jpg” title=”Microsoft: Legalise Same Sex Marriage” excerpt=”Microsoft, along with Nike and RealNetworks, believe Washington’s failure to recognise gay marriage has gone on long enough. So they’ve called out the state government, pushing for legislators to pass the two gay marriage bills currently circulating through their chambers.”]