Amazon’s Newest Gadget Is A Tablet That’s Also An Echo

It was bound to happen. Amazon storms into the voice-controlled gadget game, just like the tablet game, and eventually, a Fire tablet becomes an Echo. That just happened. Amazon’s new Fire HD 10 tablet is also a hands-free Echo. It’s mostly a tablet, but that Echo bit is interesting.

Let’s talk first about the tablet element. The new Amazon Fire tablet has a 1080p 10.1-inch screen. There’s also a 1.8 GHz quad-core processor, 2 gigabytes of RAM, and 32 or 64 gigabytes of storage. That’s pretty limited, but you can expand the storage up to 256 gigabytes thanks to a microSD slot. There’s 10 hours of battery life, dual-speaker stereo Dolby Atmos audio, and, of course, that brand new hands-free Alexa feature.

The New Amazon Fire HD 10 is not the best tablet you can buy. Because you’re confined to Amazon’s Fire OS and generally steered towards buying Amazon products, the features are insanely limited. But in general, the tablet is probably good enough for most of your needs, especially if your needs are reading or watching movies. Sure, Apple will sell you a 10.5-inch iPad Pro for $979 or more, if you think you need to draw beautiful works of art with a $145 stylus. But the Amazon Fire HD is a killer deal, and Amazon says it’s even more durable than the iPad Pro “as measured in tumble tests.” (Read: This tablet is good for kids.)

What’s especially interesting about this Fire tablet is a new feature that lets you keep Alexa on all the time. A quick tap in the settings activates Alexa Hands Free, turning the tablet into an always-on Echo device that lets you beckon the personal assistant at any time. You’ve got full control over the tablet via voice command, and if you think creatively, it’s almost like having an even better Echo Show instead of a calm, under-featured tablet.

This is not the first time Alexa has been available on an Amazon Fire tablet, but it is the first time the feature is hands-free like the speaker-based Echo. In other words, you say “Alexa,” and the tablet works exactly like an Echo. You can turn on your connected lightbulbs. You can play movies from Amazon Prime. You can even find out about the weather. And while it seems like Alexa is suddenly everywhere, it makes perfect sense that Amazon would want to integrate its very popular personal assistant with its very popular cheap tablets.

We’ll know exactly what it’s good for when it’s available October 11.