It's called "Snaplications", and as well as producing an instinctual shudder in anyone over the age of 30, it lets the youngins apply for a job at McDonalds through a medium they are quite likely to be comfortable with - Snapchat.
According to News, it's basically a SnapChat filter that shows you with a uniform on (name badge and hat) - then you have a yarn about yourself for 10 seconds before it's sent off to Maccas recruiters, and you're sent off to the application form.
This is what it looks like on a jaded 35 year old:
You'll still need to apply the traditional way, and you'll still need to go to an interview, but the recruiters will get an idea of your personality before you arrive - and if they think you're cut out for customer service.
Welcome to the future, my friends.