Only 'Supervising' Adults Allowed In Melbourne's Legoland Discovery Centre [Updated]

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On Tuesday the first Legoland Discovery centre in the southern hemisphere opened in Melbourne's Chadstone shopping centre.

The $12 million centre features a four-dimensional cinema, a detailed model of Melbourne, and over two million Lego bricks to make your own creations - but if you were considering splashing $77 on yourself for an annual pass to this brick-filled wonderland, there's some bad news coming your way.

According to those behind the 17 global Legoland Discovery Centres, Melbourne was chosen as an ideal location after research showed the city has Australia's largest Lego fan base. But it is now clear the centre is only aimed at children aged three to 10, with "supervising adults" the only kind allowed through the doors.

(Related: anyone got a kid I can borrow? Mine is 15 now so technically over the age limit.)

That's right - as reported by SMH, there's a "no kid, no entry" policy in place, with management saying all Legoland Discovery Centres are "not suitable or designed for adults".

There are "adults-only" nights planned, however. I hope they are nowhere near as sordid as that sounds. We'll keep you up to date with further details.

Update: Legoland have provided us with an official statement on the policy, which reads as follows:

LEGOLAND Discovery Centres are not retail shops alone, they are small, indoor children’s attractions similar to children’s play centres however designed around the iconic LEGO brick. Most importantly they are unique and very special places specifically conceived and designed from a child’s perspective, providing 2/3 hours of high quality interactive and educational fun for children aged 3-10 and their families and friends.

Many of the key features in the attraction therefore are not suitable or designed for the use of older children or grown adults of any ability - the soft play area, or DUPLO Farm for example. LEGOLAND Discovery Centres include a range of exciting LEGO play areas, interactive rides, brick pools, master classes from the LEGO Master Model Builders, special party rooms for birthdays and other celebrations, a 4D cinema and, of course, the popular MINILAND area which will reflect Melbourne’s iconic buildings and landmarks in LEGO bricks.

In order to constantly maintain a quality experience in which to play, LEGOLAND Discovery Centres around the world do not permit entry to any groups of adults, adult couples, who are not accompanied by a young child or children during standard hours. Developed in discussion with our visitors, we believe this policy to be appropriate and practical for this particular attraction and its visitor profile.

We absolutely embrace our Adult fans of LEGO and recognise that the appeal of the LEGO brick uniquely crosses all barriers, and fans come in all ages and abilities. As such we have developed a series of regular Adult nights. The Adult nights have been created not only to provide an opportunity for Adults to be welcomed into our centre but provide a high quality product experience that all Adult fans will enjoy.

The Adult Nights are scheduled for 25 May and 22 June, and tickets will be on-sale from 1 May for $32.50 from the website.

Legoland also wanted to make it clear all members of the public - kids and adultys alike - are welcome in the retail store, which will feature a "Pick-A-Brick wall, a Build a Minifigure section, and many limited edition and hard to find products".

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    Headline sure is misleading, but at least the article is less sensationalist. Way to make it sound all Lord of the Flies in there at first :P.

    Nice to hear they are adding 'nights for adults', that wasn't something I'd previously been aware of.

      I think you might be the only one to have taken that literally

    I think far too many people are seeing "LEGO" and wanting to go because they love LEGO. Take a few minutes to check out the website and see the rides and attractions there. It's really not worth all the fuss.

    There is only one part worth checking out for adults, and that's the miniland. That can be viewed on one of the adult nights. Dave, the Master Model Builder at LDC is himself an AFOL and is helping make sure the adult nights are something that should appeal to AFOLs.

    Here's a fun exercise. Replace "LEGOLAND Discovery Centre" with "Children's swimming classes". Do you think that only adults with a child should be able to attend? Do you think an adult being there by themselves would be weird? Do you think that would disrupt the enjoyment of the kids? Even if that adult really loved swimming?

    Here's my thoughts on the whole thing

      If they'd called it "Children's Lego Fun Centre" there wouldn't be any issue. The problem exists because they created a centre for a product that is enjoyed by all ages but decided to limit it to children only while inadequately communicating that in its name.

      Imagine if you found a place called Retro Video Game Arcade with a bunch of great classic arcade games like Pacman and Asteroids, but when you showed up they told you it's only open to under-12s and accompanying adults and you're not allowed in. The games are in there, and they're just as much fun for adults as they are for kids, but for whatever reason they've decided adults aren't welcome. I'd be pretty annoyed about that.

        The games are in there, and they're just as much fun for adults as they are for kids

        But that is not true for LEGOLAND Discovery Centre. Everything is designed for kids. Both the website and Facebook page mention that it is an indoor playground.

          Playground doesn't mean "for kids", plenty of adults hang out at playgrounds. My local playground always has a few adults having fun on the swings. As for whether the LDC is fun for adults, I'm interested in Miniland, the master builder workshop, the factory tour, the cafe and the shop. That's half the advertised attractions for the place, so it seems pretty fun to me.

          Neither the website nor the Facebook page mention the word "kid" or "child" anywhere on the home page, tickets page or list of attractions except to note that kids under 3 can visit free. The only two pages I can find that mention that the place is "for children" at all are one mention on the Plan page, and an entry in the FAQs.

          I'm sorry, but the purpose and age range of the place has been absolutely poorly conveyed.

            (avoiding an edit) I'm also interested in the 4D cinema, forgot to mention. The video advertising right there on the page is for the Lego 4D movie which I'm interested to see when it comes out.

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