Polaroid's Tragic CES Booth Is What Happens When A Brand Dies

Polaroid's CES booth might be the saddest thing I've seen all show. It isn't your typical "sad" CES booth — it's huge and filled to the gills with products — but the contents inside show what happens when a brand collapses into itself.

Image: Christina Warren/Gizmodo

To be fair, Polaroid makes some good stuff. It's new Pop Instant camera looks neat — if a tad overpriced — but Polaroid has slowly moved away from making camera and photo-related kits to putting its name on well, everything.

Polaroid has licensed its name to all kinds of crap for years, but walking through the booth — which was breathlessly celebrating "80 years of Polaroid" — it seemed worse than ever.

Every cheap generic gadget you could imagine was on full display, all with the Polaroid logo. 3D printer? Check. Drone? Amazingly, yes. Two-in-one Android tablet running last year's software? Yup. Crappy Android smartphone? You got it.

All the crap at Polaroid's CES booth

And the Polaroid booth isn't just full of Polaroid-branded crap. Other dead brands, like Sharper Image, came along for the ride too. Look at this Sharper Image VR headset and weep for a time when it was the coolest place in US shopping centres, selling the gadgets of our dreams.

Sharper Image now has terrible-looking VR helmets


We're on the ground at CES 2017 in Las Vegas! Follow all of our coverage of the latest and greatest in tech here.



    I bought a polaroid action camera for when I'm on the bike a while back. It was a great little unit, other than the fact it automatically made every video into 5min clips, rather than just continually recording. Having to stitch them all back together was a total pain and I stopped using it. This one feature took a great little camera and made it junk.

Join the discussion!

Trending Stories Right Now