Foxtel Play is getting a massive makeover in December of this year. Presto customers will be moved across, prices will be cut to as little as $10 per month to attract more customers, and more content will be added to a simplified tier structure including sport and HBO entertainment like Game Of Thrones.
The revamp is the biggest that Foxtel’s in-house streaming service has ever undergone, and simplifies the existing tier structure down to five entry-level packages. For $10 per month, customers can choose a Lifestyle, Documentary or Kids pack, while Drama or Entertainment will be $15 per month (or $25 for the two). In addition, customers will be able to add on Sports for $25 per month and Movies for $20 per month. An entire catalogue of HBO content including Game Of Thrones will be accessible through both the $15 Drama and Entertainment tiers, with more HBO videos added to the service in January.
The key appeal of Foxtel Play — that customers have access to both linear Foxtel channels and catch-up or on demand content — remains with the revamp, and customers will also be able to access Play content from their tier on mobile devices through the Foxtel Go companion app. From December, existing Foxtel Play customers will be transferred to the closest appropriate new package. Foxtel Anytime, the mobile streaming companion to traditional Foxtel cable TV subscriptions, will continue to operate alongside Play. Presto will go end-of-life on January 31 next year, with those customers “offered appropriate alternative content” if they do not transition to a Foxtel Play package by then.