If you pick up a 32GB iPhone 7 from the Apple store, it will set you back $1,079. But have you ever wondered how much it costs to make? We’ve got a breakdown.
According to analytics company IHS Markit the materials for an iPhone 7 equipped with 32 GB of NAND flash memory costs $290.79 in material costs. Add $6.61 in basic manufacturing costs and you’ve got a total of $297.41.
“Total BOM costs for the iPhone 7 are more in line with what we have seen in teardowns of recent flagship phones from Apple’s main competitor, Samsung, in that the costs are higher than in previous iPhone teardown analyses,” said Andrew Rassweiler, senior director of cost benchmarking services for IHS Markit. “All other things being equal, Apple still makes more margin from hardware than Samsung, but materials costs are higher than in the past.”
Let’s take a closer look at what really makes up the iPhone 7, marketing spiel aside, and where these costs come from.
While the overall shape and physical design of the iPhone 7 is similar to the iPhone 6S that preceded it, the new display has wider color gamut, including DCI-P3 as well as traditional sRGB, which improves the rendering of photos and videos. The device’s haptic engine, which is what gives it the “click” feel, has also been improved for longer-duty cycles and better dynamic response. The home button is now static and mimics the MacBook in terms of a solid-state button design.
In case you’ve been living under a rock, you’d have heard by now that Apple has also eliminated the 3.5 millimeter headphone jack, allowing a larger battery and haptic motor.
“Where there was an audio jack in the previous design, Apple replaced it with a symmetrical grill — not for speakers, but for the waterproof microphone, leaving more room for the larger battery and Taptic Engine,” Rassweiler said.
Apple has also increased the iPhone 7’s storage density. For the first time, the base model starts at 32GB — which is only the second time Apple has upgraded the base storage in the iPhone. From a cost perspective, the shift from 16GB/64GB/128GB iPhones to 32GB/128GB/256GB is a big jump.
“Despite significant cost erosion in NAND flash over the last year, this increase in the overall memory cost definitely puts pressure on the bill of materials costs — and therefore margins — from Apple’s perspective,” Rassweiler said.
The Intel design win, and six years of absence that Intel had from the iPhone, is important to note. Even so, Intel still shares the processor business with Qualcomm.
“Whereas Apple strives to have ‘one iPhone model for all carriers and markets,’ there are a number of different hardware permutations supporting various countries and carriers,” Rassweiler said. “Apple will likely look for ways to simplify the design moving forward, which means one supplier — whether Intel or Qualcomm — will likely dominate, as part of supplier and SKU streamlining.”
“Largely left behind in the 4G LTE market, Intel has finally worked itself back into the iPhone,” said Wayne Lam, principal analyst of smartphone electronics, IHS Markit. “Which is a huge win, but not one that is going to be financially significant in the near term for Intel.”
Apple has also eliminated segmented antenna bands, which means the company is pushing all radio-frequency (RF) paths to the very ends of the phone — both on the top and bottom. The aluminum uni-body construction and design forces all RF paths into those two locations. Whereas other smartphones use a glass back and RF components with antennas mounted on the ample back spaces, Apple is restricted to just two physical antennas.
“This design limitation may force Apple to go back to an all-glass design again so that they can fit in 4x4MIMO LTE antennas and more features like wireless charging in the next iPhone iteration,” Lam said.
The baseband thin modem has been moved next to the A10 processor. Prior to the iPhone 7, the thin modem was always on the other side of the SIM card receptacle.
“This is a subtle change but likely shows us where Apple wants to take this,” Lam said, “eventually putting the thin modem right on the apps processor package or even integrating it into the A-series processor.”
iPhone 7 is now officially rated as water resistant. Evidence of the water proofing design evolution was seen in the earlier iPhone 6S, which included additional gasketing around critical connectors, as well as the use of WiFi antenna at the end of the primary speaker box. Lam said this pushes the antennas near the only other opening, for better reception and transmission.
And how about that shiny Jet black polish finish? That’s got to add to the costs, right? A new option on 128GB and 256GB models, Lam said this is a whole new look for the iPhone. “It is a lower yielding, time-intensive manufacturing step that adds cost, as well as considerable value, pushing the retail price higher for those requesting this option.”
The antenna speaker design on the iPhone 7 came from the WiFi antenna packed into the speakers of Apple’s MacBook. “Apple likes to reuse these unique designs throughout their product lines,” Lam said. In a first for the iPhone series, the headset speaker now doubles as a stereo speaker.
While not as groundbreaking as the two optical paths in the iPhone 7 Plus, the iPhone 7 camera has now been upgraded to optical image stabilization (OIS), for better low light performance and the battery has been increased to 1960mAhr capacity from 1715mAh in the previous iPhone 6s. The teardown found this consistent with Apple’s claims of improved battery life.
So there you go. The ins and outs of the iPhone 7 — and where that $297.41 went.
Surprised? Not at all? Let us know in the comments!