Tesla Australia Turned Its Melbourne Service Centre Into A Drive-In Theatre

Image: Tesla

Buying your way into the exclusive Tesla owner's club in Australia gets you a ticket to some pretty cool events — albeit at a pretty significant six-figure price tag. After a social drive day from Sydney to the historic Hydro Majestic in the Blue Mountains and a Victorian meet at a petrol station without petrol, a third Aussie event was a movie screening at the company's Melbourne showroom — a drive-in movie.

Aussie owners in the area congregated at the Richmond service centre and showroom to watch Racing Extinction, with a projector displaying the film on one of the service centre workshop's two-storey tall walls and with audio piped directly into the assembled fleet of 16 Tesla Model S sedans over the FM radio band — just like a proper drive-in. The screen might not be massive, but it clearly got the job done.

The choice of film is appropriate for Tesla's target market; Racing Extinction is a documentary about the Anthropocene Extinction caused by man-made global warming and poaching, pointing to carbon dioxide and methane emissions from public and private transportation as one of the major factors.

Tesla planned the drive-in event internally, but also has an official owner's club which runs its own events; another drive-in is likely for the future due to keen customer interest. More all-electric owner events are on the cards for Tesla Australia owners including track days, Supercharger "rallies" and club drives to Destination Charger locations around the country.

Here's a clip from Racing Extinction that showcases Tesla's efforts to build an all-electric vehicle, titled 'Creating A Better Car', with some pretty incredible technology — like a self-obscuring licence plate and a thermal-imaging camera in the front trunk — added on:

Image: Tesla



    This was super fun, but getting served a burger at the exact moment they were discussing the impact of methane emissions from animal agriculture on-screen was a bit rough. (At least the burger was delicious!)

    Fantastic evening all round! Would definitely do again. =)

    I can understand owners being keen to attend a BMW, Jaguar or Lamborghini track day drive event but what sort of sad loser would drive their own car on public roads with other people who bought cars from the same place they did? And the drive-in night seems even more pathetic. If you can afford a Model S, chances are the TV in your lounge room is bigger than the screen in that photo. Your furniture is certainly going to be nicer than the interior of your car, that's for sure.

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