It's finally happened: There are more people snapping than there are tweeting. According to a new report from Bloomberg, Snapchat has 150 million daily active users, compared to Twitter's less than 140 million users. Ouch. Image: Gizmodo
At a time when Twitter is struggling to convince advertisers that its service will make them money, Snapchat is raking in the cash as they have the hearts and minds of young people right at their fingertips.
Twitter has 310 million monthly active users, according to its most recent earnings report. The company doesn't disclose how many of those people check in daily, but in the third quarter, it said about 44 per cent of monthly users are active each day in the service's top 20 markets. Twitter Chief Financial Officer Anthony Noto said at the time that the percentage had been stable but that "we'll be sure to disclose" if there was a significant change. The company hasn't given an update since then. This implies a daily active user count of 136 million.
Twitter is struggling to stay relevant in the era of Snapchat's explosive growth and Facebook's continued dominance, and the company has recently rolled out a series of changes to its service in an effort to make it less alienating to new users. But so far, it seems like these changes are too little, too late, while Snapchat just can't stop growing.