Facebook Says It’s Definitely Not Listening To Your Phone’s Microphone To Target You With Ads

Facebook Says It’s Definitely Not Listening To Your Phone’s Microphone To Target You With Ads

Facebook wants you all to know that it’s not listening to your microphone to covertly sell you ads, nope, no way, nuh-uh, no siree, no way! Image: Getty

In a blog post published Thursday, Facebook rushed to assure users that it is not, in fact, secretly listening to everything they say through their phone’s microphone. The pledge comes in response to recent reports that claimed pretty much the opposite — that Facebook could be using background conversations to present users with relevant ads. The theory came from Kelli Burns, a professor of mass communication at the University of South Florida, whom the Independent reported had tested the feature by talking about topics within earshot of her phone, and was then shown related ads on Facebook.

Facebook, however, dismissed the accusations outright.

“Facebook does not use your phone’s microphone to inform ads or to change what you see in News Feed,” the company wrote. It claims that it can sometimes access a user’s microphone, but only if the user explicitly gives it permission to.

The link between conversations and targeted ads has popped up before. In October 2015, a Reddit user wondered if Facebook was listening to him after he talked to his girlfriend about killing a cockroach; he claimed he was later shown ads about pest control. Earlier, in 2014, the company ran into problems when it announced it would begin listening to songs or TV shows playing around users when they updated their statuses. Though that feature supposedly required you to opt-in, it raised privacy concerns. These most recent reports, however, also come on the heels of a recent update to Facebook’s advertising program, which has been expanded to target people both on and off Facebook.

Facebook also isn’t the only company dealing with privacy issues. Earlier this month, Gizmodo reported that the FBI “can neither confirm nor deny” that it had ever wiretapped an Amazon Echo. As we bring more and more microphones into our lives, it stands to reason that those ears are going to hear more of what’s happening in our lives. Comforting!

A Facebook spokesperson also sent us the following statement (emphasis theirs):

Facebook does not use microphone audio to inform advertising or News Feed stories in any way. Businesses are able to serve relevant ads based on people’s interests and other demographic information, but not through audio collection.