This morning, Bonds is unveiling a massive 7-storey high digital billboard in Bourke St Mall that uses a live RSS feed to link to the weather.
Featuring "The Boys", they react to the ambient weather conditions. When it's cold, "The Boys" shrink towards the top of the billboard. When the weather heats up they descend and, er, hang freely. Windy? "The Boys" get swung about whenever the wind blows, as well. Watch them in action there:
So this is a thing that exists now. Does this make you want to buy underwear? Should we have these in every city? Let us know in the comments below!