For some reason, Snapchat decided it was a good idea to create a Bob Marley filter — one that makes the user look like a bizarre, warped version of the late singer, dreadlocks and all. All the typical things that might stop a massive social network from doing this — the fact that it looks like like automated blackface, the reductiveness of creating a Bob Marley filter on 4/20, the half-hearted attempts at incorporating Marley’s music, the fact that it literally slaps blackface and dreadlocks on everyone who tries it — apparently didn’t occur to Snapchat.
Instead, we got this.
Snapchat's half-baked 420 nod is a Bob Marley blackface filter?! Dude was Jamaican! Did waaaay more than smoke weed. pic.twitter.com/t6tazxnMxT
— Brian Ries (@moneyries) April 20, 2016
Oh my god oh my god oh my god snapchat put a "Bob Marley" filter and it's… bad and in poor taste, to say the least pic.twitter.com/syAHGXp3f6
— Alp Ozcelik (@alplicable) April 20, 2016
Left: snapchat bob Marley dreads. Right: junior year Andrew Day dreads. pic.twitter.com/HEzOoyaxjH
— Andrew Day (@ItsAndrewsDay) April 20, 2016
— Asma ~ أسماء (@asooma) April 20, 2016
but of course Kylie Jenner used that terrible Bob Marley Snapchat filter pic.twitter.com/3Ieoz48ust
— Elena Cresci (@elenacresci) April 20, 2016
It’s unclear whether or not the filter was created specifically for 4/20. Either way, the filter is in extremely poor taste. We’ve reached out to Snapchat for an explanation, and received the following statement from a Snapchat spokesman:
The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.