Incredibly Patient Siri Helps Cookie Monster With Baking

Apple partnered up with Sesame Street a while back to demonstrate its ‘Hey, Siri’ feature, as the AI assists Cookie Monster in baking cookies. It just released a ‘behind the scenes’ video that’s really cute.

The folks behind the Muppets noted that much of this came down to “David Rudman improvising with the character”. It’s totally a gimmicky ad, but it’s a fun one.

[Muppet Mindset]