We are losing forests at a rate equivalent to 48 football fields per minute. 71 percent of our planet’s surface is oceans, providing a life-support system for Earth from the food we eat to more than half of the oxygen we breathe. Less than one percent of the world’s water is fresh and accessible. More than 7 billion people consume 1.5 times what the Earth’s natural resources can supply.
How can an app possibly help with this?
Image: Flying Life by Marie Schweiz
Apple has teamed up with World Wide Fund for Nature (WWF) and the developers behind 27 apps to launch “Apps for Earth”, an initiative where 100 per cent of the proceeds from the purchase of a participating app (or an in-app purchase in one) will go to the charity.
The campaign runs from today, and the exclusive, specifically-created content focuses on the conservation of forests, oceans, fresh water and wildlife, food and climate change.
In addition to the global Apps for Earth effort, Apple has also launched a revamped environment page “highlighting our core environmental initiatives including Renewable Energy Investments, Reuse & Recycling and Forestry Partnerships,” Apple says.
The “Apps for Earth” collection is from developers around the world and span across gaming, productivity, photo, social media, fitness and more.
Procreate users can get involved by purchasing the exclusive “Earth” brush set. This new brush set features eight brushes inspired by the natural world, hand-made by Kyle T. Webster, a digital brush-maker well known in the digital art community.
Scroll down for examples of work Procreate have commissioned, all created using the app, and centered on the WWF’s core themes to help raise awareness and funds for research.
The “Apps For Earth” collection will be available until 25 April.