What does your relationship with a refrigerator and your relationship with a fellow human being you have committed to spending the rest of your life with have in commmon? Probably not a whole lot. But as far as mashing two seemingly unrelated statistics together go, this is pretty amusing.
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Findings from the LG Annual Household Survey 2016, revealed 38 per cent of people believe they spend more than nine years with their refrigerator before they need to upgrade. When compared with Australian Bureau of Statistics figures that measure the average time period from nuptials to separation, the fridge-owner relationship often exceeds the typical marriage partnership of 8.4 years.
LG research also shows that almost 18 per cent of people didn’t think they needed to replace their fridge for more than 15 years — six and a half years longer than the average marriage.
“There is a perception that buying a refrigerator is a big expense, however when you take into account the average life span of your fridge the purchase is actually an excellent long-term investment,” says Brad Reed, Home Appliance Marketing Manager at LG Australia said.
“What’s more, when you consider that engagement rings can often reach thousands of dollars depending on couples’ collective tastes, the price of an LG fridge, which ranges anywhere from approximately $800 to nearly $6000, seems like a smart option.”
So…er, buy a fridge instead of an engagement ring I think the message is? Maybe?
“The relationship with your fridge is not as dissimilar to that of your life partner as you might think, and finding the right one for you is the most important thing of all,” added Reed, stretching the connection just a little there.
“Just like when entering into a new relationship, it’s vital to do your research and think carefully about what you really want to get out of your final selection — after all, it’s likely to be with you for many years.”
Just to be clear, he is talking about a relationship with your refrigerator.
Reed continued, “Although there are clearly some things that a fridge can’t do, you can be guaranteed that it will be there for you, for richer, for poorer, in sickness and in health.”