B&O's Beoplay A1 Is The First Interesting Bluetooth Speaker In Ages

B&O's Beoplay A1 Is the First Interesting Bluetooth Speaker in Ages

It's been at least a year since I've seen a new portable Bluetooth speaker that wasn't some half-hearted rehash of the millions that came before. But this little B&O number -- it's something. Bluetooth speakers began with the Jambox, a concept so impossibly simple that of course a dorky headset manufacturer came up with it instead of some storied audio component company. A speaker that you could easily connect to wirelessly to play music off your phone. Duh. It was a concept so simple, so successful and so easy to replicate, in fact, that today the market is flooded with speakers from brands you know, as well as from opportunistic upstarts you don't. Basically everything new out there is insufferably boring. There are some great options -- I've tried a ton of these things -- but the rest is junk you shouldn't give a second look.

The Beoplay A1 comes from Danish luxury brand Bang & Olufsen's more affordable B&O lifestyle brand, and though its $379 price tag is more expensive than anything we've ever recommended in the category, it's not outrageously priced for a company whose stuff can easily cost thousands.

More importantly, it's very good looking. Its polished aluminium design and sturdy base make it a refreshing departure from the plastic-and-cloth numbers that dominate. It looks more like it came from a fancy design store than from the "last-minutes gifts" round-up on your favourite gadget blog, Gizmodo.

The A1 sports a flat tabletop design, which projects sound out from drivers inside. B&O claims it will fill a room with 360-degrees of sound, and that its battery will keep the tunes pumping for 24 hours. We'll see!

Indeed, you're probably asking yourself, how does it sound? We haven't put it through the paces yet. B&O makes good kit, so I'm optimistic, but on the other hand, for $379 it better sound outstanding.

The nice design comes at the loss of the waterproof ruggedness of the UE speakers we recommend to basically everyone. The UE Boom, our speaker of choice, is also cheaper, and good looking in its own right.

If anything, the A1 is a recognition that little Bluetooth speakers you can carry around the house make a lot of sense, even for people who have the cash for more expensive gear. And even if $379 is out of reach for you, we can at least hope that more companies will start making handsome and convenient speakers that look less like junky gadgets.



    So what makes this so interesting, I feel mislead when the article itself does nothing but talk about its price and aesthetics

    Shouldn't there be a disclaimer stating that this 'article' has been paid for by B&O?
    I too opened the article expecting to read something 'unique' about this subject, only to read what otherwise sounds like a blurb from an advertising pamphlet.
    (Don't get me wrong, it's not that it's blatant advertising that's the problem, it's just uninteresting to read and describes nothing other than "it looks nice for a BT speaker, though it is expensive!")

      Hey Mike! This article hasn't been paid for by anyone -- we make sure to mark advertorials very clearly when we do run them. As we haven't had a chance to test the device properly yet, there's not too much we can write aside from what you're reading here.

      Rest assured Campbell is working on a full Australian review for this speaker to come a bit later on.

        then why write an article about it at all?

    The UE Boom's glory days are well behind it in 2016. Even JBL's diminutive Flip 3 has as good a sound as a Boom II and gets nearly as loud. Sony's SRS X33 also has better sound in a smaller package.

    Playing fast and loose with the word "interesting" there......this reads more like an informercial than anything else.

    It's a nice looking design with (allegedly) good battery life, but it's very expensive, it looks very non-rugged and most importantly, you have no idea how it sounds! Considering that producing sound is its primary purpose, that's a pretty big omission.

    Last edited 22/04/16 12:34 pm

    Fills a room with 360 degree sound. Damn my room is 3 dimensional not 2.

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