How (And When) To Order A Tesla Model 3 In Australia

Australia will be the first country in the world to take pre-orders for Tesla Motors' upcoming Model 3 electric car. When stores open in Sydney, Melbourne and Brisbane on March 31, you'll be able to put down your cash and secure your place in line for Tesla's mass-market EV -- so here's how much it'll cost.

In Australia, you'll pay $1500 in Aussie dollars to secure your Model 3 pre-order -- and to do so, you'll have go to any Tesla location in Australia after the time and date below, and make an EFTPOS or credit transaction. That'll get you your place in line. If you don't want to order in person, you can also do so online at 2:30PM on April 1, once the Model 3 unveiling live-stream begins in the United States.

Melbourne Service Centre and Store – Shop 4 650 Church St Cremorne, 8.00am opening time Chadstone Store – Chadstone Shopping Centre Melbourne outside of Myer, 9.00am opening time Sydney Service Centre and Store – 10 Herbert St St Leonards, 8.00am opening time Carindale Display – Carindale Shopping Centre Brisbane, 9:00am opening time

"Each region" will have its own queue, and that almost certainly means a dedicated queue for Australian buyers. Existing customers get preference, which is a little annoying, but Tesla says "the fastest way to buy a Model 3 is to buy a Model S or Model X". I don't know that anyone is going to pay $100,000 for the privilege of buying a circa-$50,000 car, but I guess some Model S owners will want a second or third car for their family garage.

Update: Tesla's Australian reps say that we'll be part of the Asia-Pacific region. But we're getting in early, so we should have a head start in deliveries versus our Pacific cousins.

Of course, you'd be reserving a Model 3 sight unseen -- and not even knowing the price you might be paying -- and that's a big ask. The $1500 is fully refundable if you wish to cancel your preorder, and you can also put that money towards a Model S or Model X if you want to step up in size and luxury as well. The car itself will be delivered probably in 2018, with production scheduled to begin "in late 2017". The US left-hand-drive market is being catered for first, too, with international shipping well after that. Tesla's official document for pre-order holders is here.

From Tesla's blog:

Model 3 production is scheduled to begin in late 2017. When production begins, we will begin deliveries in North America starting on the West Coast, moving east. As we continue to ramp production, we will begin deliveries in Europe, APAC and right-hand drive markets. It is not possible to ship to all regions simultaneously because regulators in each part of the world have slightly different production requirements. Staggering deliveries in this way also allows us to provide the best possible customer experience.   We recognize that everyone wants to get their Model 3 as quickly as possible. Our overarching goal is to maximize total customer happiness within the bounds of what is physically possible.



    How'd you come up with the "circa-$50,000" figure?

      OK, so, it's entirely speculative. US$35,000 x current exchange rate + a little bit of padding, and you've got $50,000. I think it'll be between $50,000 and $60,000 for the basic Model 3.

      Musk said the company was targeting a US$35,000 base price before tax breaks and state-based incentives. I've got tech journo mates who think it'll be $65,000-plus, though. I don't think that'll be the base price, but I'm sure that's what you'll pay -- or much more -- after you add some interior niceness and a battery size upgrade.

        Thanks. I have no idea, so was curious where the numbers came from. Sounds plausible.

        The other critical target will be keeping the price under the Luxury car tax threshold ($75,375 for fuel-efficient cars)

          Sounds like they will, that amount does not include optional extras. Years ago the E36 318 BMW the radio was a 2k optional extra. They did this to drop the price just below the tax point.

            Yeah their intent has always been to make the "3" positioned as a "normal" car. Was more just stating the figure for comparative purposes.

        you forgot to factor in the FU Australia tax, so expect it to be around $85k

          Tesla is all direct sales so don't get the same markups at other vehicles, the F U tax on the Model S is mostly LCT cos the base price is over $75k - you are looking at $35k US + GST + import tax + stamp duty for base model so around $60k at current exchange and tax rates

          Last edited 31/03/16 8:03 pm

    I don't think Tesla will open the reservation system at 8 AM Sydney\Melbourne time as that is 3:00PM the day before (March 30) in Los Angeles. Expect people camping-out outside the Buena Park Sales - Service Centre in Los Angeles as uniquely, the Sales division at this location opens at 9AM 1 hour before the other stores in California.

      That's exactly what Tesla is doing -- and that's why we're first in the world!

        I stand corrected, it seems your right.

    Mabey I'm just poor (and bitter) But I'd hardly call 60,000+ a 'baby, mass market' model, that will get you very close to the *luxury* car tax for a normal car...

    The industry is going to need to do better than $60k by 2018 - 2019 if we're really going to tackle climate change. Solar power is good, but electricity only accounts for 20% of the worlds energy usage. tackling transport is probably even more important.

    I'm interested in what options there are available for 20 to 30 thousand $ in aus? how practical are they?

      At the moment, you're not going to get anything new and electric for that price. $40K will get you into a new Toyota Prius hybrid or a new Nissan Leaf EV -- they're sorta the entry to the market.

      I'm actually reviewing a 2016 Prius i-Tech in early April, looking forward to it! Crazy fuel efficiency for a hybrid petrol-electric.

      Transport accounts for 17% of emissions I read somewhere. A lot of that would be private but a lot would be commercial vehicles too.

    I'm massively interested in these and plan to get one as my primary car. With my 4x4 ute for long distance driving.

    10 years ago these cars were $250k (roadster). 4 years ago Model S $120k. Its only possible to get the price down if there is uptake in the tech. Expect a 30k car beyond 2020. You should lookup reviews of Tesla cars to find out how practical they are. Plenty on YouTube. I have driven a P85 and a 70D Model S here in Sydney and yes they are very practical.

    by 2018 there should be charging points all over the place - and you won't need to store fuel so should be easier.

    I am working on 60K AUD for the Model 3 based on the following calcs.
    135K drive away for a Model S P70 RWD in Qld with upgraded seats and auto pilot options selected. Equivalent spec in USD = 75K making Australian version a 55% premium for exchange rate, rego CTP, and LCT of 13K.
    Get a model 3 for 35K + 5K for seats and autopilot = 40K. 55% premium = 72K. Remove LCT and you are at 59K.
    At that price point I am in.

      Just some clarifications to your math:
      135k is 80% more than 75k
      (75k is ~55% of 135k so I can see where you made the error)
      I believe the LCT is 33% for cost above $75,375 for a Tesla. Therefore on 135k it is ~$14,900.
      If you take the LCT off, the the price comes diam to ~$120k, which is about 60% more than the US$75k starting point.
      Apply a 60% increase to $40k and you get $64k.
      Obviously this assumes a stable exchange rate and inflation not effecting the $35k target base price.

      There is no LCT on cars under $75k so with seats and (activated) autopilot I think you will be looking at about $72k

        The $40k USD included the seats and autopilot and the 160% conversion factor already had the LCT removed. $64k is still the best guess so far.

    Anyway, I reckon you are both in right ball park depending on prevailing rates at the time (there is talk of getting rid of import duty on vehicles etc)

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