Apple CEO Tim Cook wants to show you how easy it is to start a conversation with someone with a disability. So easy, in fact, you can just ask Siri.
Spoiler: The answer is somewhere along the lines of "Hi".
Cook is jumping in alongside Microsoft CEO Satya Nadella in the "Just say Hi" campaign, though Nadella didn't have a similar nifty trick with Cortana:
"Just say Hi", which aims to get people more comfortable around those with disability, already includes the likes of John Oliver and Michael J. Fox.