Alphabet Inc., the newly founded parent company of Google, just added a new name to its portfolio: Verily. This Google[x] spinoff used to be the experimental lab’s life sciences division. Now, it’s Alphabet’s first new company and a creative use of the letter “V”.
Verily will pursue wonderfully futuristic projects like the much anticipated smart contact lenses and the mysterious blood-sucking smartwatch. And while you read about the breakthroughs, just sing the company’s unofficial theme song to yourself: Verily, verily, verily, verily, life is but a dream.