The world has waited nearly a decade to show their disdain on Facebook with a single click. Now, Mark Zuckerberg says Facebook is finally building a button.
"I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we're working on it and shipping it," Zuck said at a town hall meeting. He explained that the social network didn't want to create a Reddit-style system of upvoting and downvoting. But then he basically said they were going do the same thing with Like and Dislike buttons — except framed very differently.
"What [users] really want is the ability to express empathy," said the 31-year-old CEO. "Not every moment is a good moment."
Other reports say that the new project Facebook is working on isn't so much a "Dislike" button, as an "empathy button". MarketingLand is reporting that the new feature will allow you to express a whole range of emotions on someone's post.
So no more of those awkward moments clicking Like or even the media-friendly "Recommend" when a terrible thing happens. Soon, you'll finally be able to call bad things bad on Facebook.