A report out this morning shows that Apple Pay has a long way to go before it lands in Australia. One bank out of the big four may be considering bringing it just to nab the affluent early-adopters. That got us thinking: would you change banks for Apple Pay?
The report from Fairfax this morning indicates that the National Australia Bank (NAB) may bring Apple Pay to Australia in a bid to pinch tech savvy iOS users away from the competition.
It's being reported that Apple is butting heads with the other big banks like Westpac and the Commonwealth Bank over just how much in interchange fees the big four would have to give up to Apple with ever transaction.
it got a lot of people on Twitter talking about switching this morning:
— Sacha (@sachasbrand) August 17, 2015
I will switch to whichever bank offers contactless payment via Apple Pay first. http://t.co/uXNLhTbS2s
— J Bank (@jeremybank) August 17, 2015
If Australian banks don't think customers will churn for Apple Pay, they're as delusional as Australian carriers were when iPhone launched.
— Leslie (@leslienassar) August 17, 2015
So the big question is: would you switch banks just to get Apple Pay?