The screens, they are a' changing. Facebook has tweaked its logo for the first time since 2005, and if I hadn't pointed it out you, you probably wouldn't have even noticed.
Facebook product designer Chris Tauziet announced the logo on Twitter, where he posted a picture of the new logo printed on and on a weird wrinkly tube — possibly a rolled up t-shirt? — that distorts the logo slightly:
Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK
— Christophe Tauziet (@ChrisTauziet) June 30, 2015
The most striking difference between the old design and the new one is the shape of the letter "a". As Brand New points out, the old "double-story a" has been cut for its simpler, single-storey sibling. The kerning has also changed, creating more space between the characters — which themselves are much leaner.
So yes, there is a new logo, and it's cleaner, crisper, and a little less dated. But what does it mean? The Wall Street Journal claims it's all about optimising the look for mobile devices, 1.4 billion users, yadda yadda yadda. Then again — if I hadn't pointed it out, would you have noticed?
Picture: Andrew Liszewski via Facebook