When Quickflix entered a trading halt on the Australian Stock Exchange yesterday, we expected to write the story that the service was finally going bust in the wake of Netflix and Stan in the Australian market. Instead, it has today announced a new deal that could see it rise again: Quickflix is going to be a reseller of Foxtel's Presto service.
Presto is Foxtel's movie streaming service that sells you access to its catalogue of titles for just $10 per month. It recently announced a deal with Seven that would see it get into the TV streaming space as well. Now that Quickflix is in the mix, the whole thing gets a lot more interesting.
Details are scarce at this point, but Quickflix's announcement to the market indicates that it will be a distributor of Presto under the new agreement between the two companies.
Whether or not that means that Quickflix will offer a cheaper or a newly-tiered version of the Presto product remains to be seen. The announcement references Quickflix's deal hold on the postal DVD market in Australia, which means it may also offer the titles as physical copies to its customers as well.
Quickflix CEO Stephen Langsford said that a partnership with Foxtel was the obvious choice for the company.
"After a review of prospective partners, it was obvious that Presto has the most impressive line-up of subscription streaming movie and TV content and we are delighted to be able to deliver this to our existing and future customers through the Quickflix experience," Langsford said in a statement to the market today.
Quickflix is set to relaunch itself in the next few months with a brand new UI and the addition of titles from Presto. Stay tuned for the second coming of Quickflix.