Fujifilm has a reputation for making solid retro styled mirrorless cameras, and the latest, the X-T10, takes one of its most popular and high-performance bodies, the X-T1, and scales it down in size and price.
The X-T10 will appeal to people looking for the look and feel of a pro mirrorless camera, but slightly pared down and a tad cheaper. What you are getting with the X-T10 is a smaller body with more basic controls. It's largely got the same guts as the X-T1, including its 16 megapixel sensor, processor, and electronic viewfinder. Yay sameness!
And why not? People generally love what Fujfilm has been doing with its cameras lately, and they will probably continue the love-fest with the release of the X-T10. After all, it is smaller and cuter. Other things about the X-T10 you may want to know:
It shoots at 8 fps in burst mode, features an updated focus system with zone selection and revamped subject tracking capabilities. You'll also be able to switch on eye-detection and should see improvements in video autofocus. It should be noted that these focus improvements will be available for the X-T1 via a firmware update.
The X-T10 will also feature a pop-up flash, that classic signifier of a camera being directed at a slightly less advanced user. Another difference along those lines is the lack of any kind of weather-sealing, which the big-brother X-T1 features.
You'll be able to get your hands on the X-T10 sometimes in June for a price of $US800, body only. Fujifilm still faces some stuff competition offering cheaper but comparably capable shooters. Sony's a6000 can be found for around $US550, which is a steal. Olympus' OM-D E-M10 is going for an even cheaper $US500. Both of these are amazing cameras that equal Fujfilm in many areas. Still, Fujfilm has somewhat of a cult following, so I'd expect a great many people to empty their wallets on the X-T10.