Amazon Didn’t Really Eliminate Gender Taxonomy For Toys — Yet

Amazon Didn’t Really Eliminate Gender Taxonomy For Toys — Yet
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A report that Amazon no longer sorts toys into “boy” and “girl” categories is currently sweeping the internet. It’s not exactly true, but it might be a sign that the change might be on the way.

First, a breathless tweet earlier this week claimed Amazon no longer had separate sections for boys and girls toys:

This was kinda accurate. There was a tiny change to Amazon’s site, but a consumer probably wouldn’t have noticed it. Jason Kottke showed a before-and-after screengrab where the Gender section used to sort search results in the left-hand column had indeed removed the “boys” and “girls” checkboxes:

But if you head over to Amazon’s site there’s still dedicated Boys and Girls sections right there in the top navigation, with notably different offerings:

It’s a small milestone, perhaps, but this could be a first step that the retailer is making towards making its toy offerings more gender agnostic. We’ve reached out to Amazon for comment.