Apple May Be Launching A Genuine Alternative To Cable In Late 2015

Apple May Be Launching A Genuine Alternative To Cable In The Fall

Rumours about an Apple TV and associated Apple TV service are about as old as the history of rumour blogs. But according to a WSJ report, late 2015 could finally see Apple launching a streaming TV package, featuring a bunch of big-name broadcasters, available only on Apple devices.

The WSJ report lists ABC, CBS and Fox as broadcast partners at launch, which would mean that most of the big-name channels — crucially, including ESPN — would be available without having to shell out for a cable package. Guesstimates put the likely price point at $US30 to $US40 a month for 25 channels.

The only name missing out? NBC (which also means USA and Bravo), which is owned by Comcast, a company that apparently had a falling-out with Apple last year over — surprise surprise! — a streaming TV service.

One fact that adds a lot of weight to these rumours was the recent announcement that HBO's new streaming service will launch exclusively on Apple devices. That shows that Apple is serious about its future in TV, and according to the WSJ, is just the first move, with Apple's full masterplan set to launch in the fourth quarter of 2015.

It goes without saying that an affordable streaming package, marketed to everyone who owns an iOS device, and easily connectable to your big screen through Apple TV, would be a Big Deal. Although other streaming services exist — and some aren't even half-bad! — Apple's size and reach could make cord-cutting go truly mainstream. We'll just have to wait and see if the WSJ's tea leaves are all in order. [WSJ]

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