October 31 has come and gone and it’s now time to start thinking about turkey and stuffing and shopping, but not before mentioning this wonderful Halloween prank by Pepsi that had moviegoers seeing more than just their faces reflected in these special haunted bathroom mirrors.
Using a hidden camera, sophisticated real-time face tracking software, and augmented reality techniques, the bathroom patrons’ reflections were suddenly enhanced to look like terrifying clowns, werewolves, and even horned versions of themselves.
As kids we probably all heard stories about ghosts appearing in mirrors when saying their name, but seeing it suddenly come true while you’re just trying to wash your hands would be even more terrifying. [YouTube via Taxi]