Ordering a fancy Uber car with your phone and starting out at the plebs on in their normal cabs is already a pretty #firstworld experience, but Melbourne Uber users are about to take it to the next level on the weekend: you can order a helicopter with your phone to take you to the races.
That's right: on 18 October, UberCHOPPER will be taking off from Melbourne, giving users access to an Air Melbourne helicopter service to get to the races.
Uber will pick you up in the new Mini Cooper and drive you to the helipad, where you'll be greeted with champagne pre-flight. After that, you'll be flown to the Caulfield Racecourse for the Caulfield Cup, with VIP passes to the elite marquees. Fancy.
All you need to do to claim the offer is enter the FREECHOPPER code to activate the Chopper tier. They'll become available from 10am on Saturday.
Unfortunately, only around 20 people will get access to UberCHOPPER in Melbourne this weekend, so be quick on the draw with your app come Saturday morning. [Uber]