IKEA, in general, is a frightening place, a bizarre isolated world unto itself filled with sad, desperate people. Sometimes, I feel like I’ll never make it out of that maze alive. That’s what makes this ad from IKEA Singapore, promoting its late-night shopping hours, one of the best Halloween ads I’ve ever seen.
I’m not going to point out all the awesome Shining references so you can find them yourself, but be sure to keep your eyes peeled for the red rug. [IKEA Singapore]