Belgium-based ad agency Duval-Guillaume has a new clever campaign using human life-risking stupidity gone viral to raise awareness about organ donation. I can imagine the concept working perfectly with those daredevil videos we sometimes post.



Belgium-based ad agency Duval-Guillaume has a new clever campaign using human life-risking stupidity gone viral to raise awareness about organ donation. I can imagine the concept working perfectly with those daredevil videos we sometimes post.
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