Lots of us spend a lot of time lounging, sleeping, eating — heck, living out of and off of Ikea furniture. In order to promote a new superstore coming to Clermont-Ferrand in the middle of France, the company installed a fully functional climbing wall of inexpensive modern furniture outside of a cathedral. Spiderman’s new living room?
All of the decor on the 9.14m-high vertical floor plan is by the brand, natch, with a few visible, strategically placed holds for easier gripping between the colourful Reidars and Poängs. It’s the latest collaboration between IKEA and Paris-based creative agency Ubi Bene, which together have pulled off some interesting collaborations in the past — most of which edge into the public spectacle end of the spectrum for an unconventional variety of publicity stuntage.
According to Golem13, it’s open to the public and it looks like a lot of folks are checking it out. All of which raises an important Would You Rather: Spend a sleepy night in a showroom, or get physical and navigate your way to the top of this thing? [Ubi Bene Paris; Golem13; Design Taxi]