Brilliant Packaging For Invisible Clear Tape Makes The Box Look Empty

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty

When you wrap a gift in fancy paper, the last thing you want is ugly pieces of tape stuck all over it. That's why 3M created its Scotch-brand tape that's nearly invisible, and a selling point that Hamburg-based ad agency Kolle Rebbe perfectly drove home with this clever packaging for the product that looks like a completely empty box.

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty

In reality, when the top of the box is opened, there's actually five replacement rolls of tape inside that are cleverly hidden by a thin angled mirror. It's an old trick we've certainly all seen before but re-purposed perfectly here. And the packaging earned Kolle Rebbe a much deserved 2014 CLIO award, which is like the Oscar for advertising. [Adeevee via Taxi]

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty

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