All Science Should Be Taught With Gigantic Ball Machines

All Science Should Be Taught With Gigantic Ball Machines

When drug manufacturer Seattle Genetics needed an effective way to promote its cancer-fighting antibody-drug conjugate medicines at a trade show, it enlisted a company called Creative Machines to design and build this amazing ball contraption that actually illustrates how the drug enters a cell and attacks cancer inside a patient's body.

The machine, called the Adcetris, is hypnotising to watch in action, and is just about one of the best ways to lure someone to a trade show booth that we've ever seen. It also raises one important question: why can't all sciences be taught this way? [Creative Machines via Notcot]


Comments

    I remember there used to be one of these at Questacon in canberra, Awesome to sit and watch, for honestly up to an hour at a time :P

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