A Clever Newspaper Ad That Transforms Into Two Mugs Of Coffee

A Clever Newspaper Ad That Transforms Into Two Mugs of Coffee

Sometimes the most effective advertising is just getting the consumer to try a free sample. But with this campaign, Nescafe managed to embrace best of both approaches with a clever print ad that turns into a couple of mugs full of coffee.

There was some minor assembly required — just a bit of folding — and consumers needed to add their own hot water, sugar and cream. But as far as advertisements go, this was a brilliant way to get people to actually try Nescafe's instant coffee, especially while reading their morning commuter paper. [Ads of the World via Taxi]

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