Get ready to see ads in your feed, Aussie Instagrammers.
That's right: everyone's favourite social photo filtering and sharing app is about to get commercial in Australia, with Instagram announcing on its blog overnight that Aussies can expect ads on the service later this year:
As with our initial roll-out, we are committed to learning as much as we can while building Instagram as a sustainable business. Later this year, we’ll start by introducing ads on Instagram in three countries—Canada, the United Kingdom, and Australia. In the future we’ll also look to introduce ads on Instagram to additional countries across the world.
With this and future expansions of our advertising platform, we remain dedicated to building Instagram into the best possible experience for our entire global community. Thanks for continuing to inspire us each and every day.
Instagram traditionally soft-launches ads before bombarding your feed with sponsored content, so it's likely that you'll see a sample ad (pictured above) appear in your feed with the Sponsored tag some time in the next few months.
The photo sharing service outlined exactly how its ads work on its blog recently.
No word yet on who will be advertising on Instagram in Australia, but we'll let you know as soon as we hear it. [Instagram]