The “Arc” is made up of 50 Lumia 1020s, controlled wirelessly via a Surface tablet running a custom controller application on Windows 8. The contraption was delivered to the streets of New York to both terrify and amaze photogenic bystanders, with Trillo stating that some 30,000 still images were taken and then combined to create a “bullet-effect” (which I’m guessing means bullet-time).
Is it an interesting experiment? Sure. Does it make me feel dizzy and slightly nauseous? Yep. It doesn’t help that the quality of the shots isn’t great, with the motion looking fairly muddy (most notably during the start of the clip).
One comment on YouTube described the effort as a “clever way to sell 50 phones to a single costumer [sic]”, though considering it’s essentially an advertisement, I doubt anyone actually bought any phones.