The only thing worse than the cold is when you're stuck in the middle of it waiting for a bus. So to make the experience a little less awful, Duracell turned a bus shelter in Montreal into a giant battery that powered a set of warmth-providing heaters.
There was a catch though. The positive and negative contacts of the battery had to be connected by hand, requiring those waiting for the bus to hold hands and work together to complete the circuit. For those who even hate making eye contact on public transit it was possibly an awkward situation, but when it comes to staying warm, it was still probably worth it. [YouTube via Taxi]