Tech companies don’t exactly have have the best track record when it comes to marketing to women — obviously. But after running damage control on horrible campaign after horrible campaign, you’d think they’d try to avoid making the same mistakes again — and you’d be wrong. Enter Microsoft’s new all-in-one lady commercial.
In attempting to make its all-in-one tablets appeal to women, Microsoft makes sure to point out all the incredible things it can do. Like access Pinterest. And search for wedding dresses. On… Pinterest. Who wants cosmos?!
That’s not even to mention the bizarre implication that it’s somehow impossible to plan your wedding without a touchscreen. But then again, critical thinking doesn’t seem to have been a major theme in the planning process. [The Daily Dot]