How Apple Became The Choice Of Creatives Everywhere 30 Years Ago

These days, we take design on computers for granted, but 30 years ago we were still surrounded by low-res screens, clunky interfaces and command prompts. Way back then was when Apple stole the lead and became the choice of creatives everywhere.

This video describes how the Apple Laserwriter — a printer, of all things — cemented Apple as the hardware supplier of preference for anyone creating beautiful content. Steve Jobs invested heavily in printing hardware, and in turn carved out a niche for Apple that, broadly speaking, remains unchallenged today. Well worth a watch. [YouTube]

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