It Took More Than Just iPhones To Shoot Apple’s New Ad

It Took More Than Just iPhones To Shoot Apple’s New Ad


turning 30 this year

Don’t get me wrong; it’s a pretty commercial. Showcasing such unbelievable realities as robotic hands and motion-controlled drones, it manages to capture that future-is-now feel that Apple’s always done so well. That present-day future also happens to be completely powered by iOS devices, you’ll notice. Heck, even the commercial itself was shot completely with iPhones and produced in only a day!

Except! While it’s true that iPhones were used, don’t expect to be able to pull off basically any of these shots on your own. What you don’t see are all of the dollies and Steadicams make that perfect panning shots look so professional, never mind whatever extra lighting they brought in to make those robo-hands shimmer just right. Your iPhone camera is a good camera. It’s just not Super Bowl commercial good quite yet.