Sure, the UK might not win that many medals at the upcoming Winter Olympics in Russia, but they sure know how to build internet hype for it.
This trailer is a teaser for BBC One's coverage of the big event, set to kick off in early-February. It's narrated by resident creepy talker Charles Dance, who plays Tywin Lannister in Game Of Thrones. Winter is coming, indeed.
Network Ten is the official broadcaster of the 2014 Sochi Winter Olympics in Australia.