What you’re seeing the video above (and the images below), is a promotional DIY kit put together for Leica by Saatchi & Saatchi Brazil to acknowledge the company’s 100th anniversary. According to a story over at LeicaRumors, the kit was going to be sent out to those who purchased any of Leica’s M cameras over the course of 2013. Unfortunately, it turns out producing the kits was cost-prohibitive, so said customers missed out.
Before you begin marvelling at how such a kit could result in a functional camera, it doesn’t. While the finished product is neat to look at, you won’t be taking any pictures with it. I suppose you could hold it up to your face and make fake shutter noises, as long as you don’t mind running the risk of being institutionalised.