You might not choose to admit it, but you probably feel a little bit warm and fuzzy inside when people like your Instagram posts. Hey, that’s natural. But if you want to embrace it, then new research suggests that there are a few ways you can improve your chances of getting a like.
A study carried out by folks at Curlate, which analysed a massive pool of eight million Instagram posts against 30 image parameters, has thrown up some pretty interesting results for those trying to score more likes. Apparently, you need to make sure your images are predominantly blue, spaciously cropped, bright and mildly desaturated.
In fact, images made up of predominantly one colour fair better than average on the site, but those that are predominantly blue win out — getting 24 per cent more attention. But, hey, you didn’t come here for wafty handwaving, you came for detail. So, the five biggest factors in boosting the number of likes a photo gets are, apparently:
- Dominance of a single colour, preferably blue
- Brightness in the 65-80 per cent range
- A recognisable background (i.e. don’t crop tightly)
- Mild desaturation, like what you get with the “Walden” or “Rise” filters
- Uploaded via Twitter
So, go forth, photograph, Instagram, and reap the benefits. [Peta Pixel, Daily Mail]