Blown away by the acronyms in that headline? Don't worry. All you need to know is that awesome is coming to Samsung TVs.
In Samsung's second press conference of the IFA tech fair in Berlin overnight, the gadget giant announced another 4K/UHD TV to sit in its line-up, namely the 98-inch Series 9 UHD TV, but it also dropped a little surprise on the audience as well.
Samsung quickly said that it was working on a new, OLED UHD/4K TV for bright, vivid pictures in its high-resolution line-up.
No word on when this gear might actually land on our TVs or even how much it would cost, but I'd imagine we'll see the technology at next year's Consumer Electronics Show in Las Vegas.
Sony had its experimental 4K OLED on its CES stand back in January, but it was only able to broadcast about 30 seconds of content it had shot on a loop.
Disclosure: Luke Hopewell travelled to IFA 2013 as a guest of Samsung